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Statistics and other unbiased facts provide critical backup to your arguments and counter user perceptions that blog content is primarily promotional in nature, but they’re widely underutilized and readers crave the added value that comes from statistics and research. In one 2017 survey, for example, 76% of reader respondents recommended blogs use more data to support their writing. It may seem like a small change, but it will transform your posts from casual observations to serious content.

For some people, blogging is a hobby, but if you want to run a blog professionally, you need to focus on developing an authoritative voice and message. So take a step back from the content mill and look at the big picture. You need to develop blog posts that emphasize meaningful information and surround it with clear quality markers, such as proper blog design and data security. When writing authoritative content, accept that less can be more and keep your attention on creating posts that matter.